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Clock Gears

PATEK PHILIPPE & THE DOT COM BUBBLE

Capturing a Younger Audience


In the 90s the revival of high-end timepieces was given a healthy kick-start from the dot-com bubble. With the technology industry exploding and stock markets soaring high, a younger generation were suddenly in the market for watches closer to their tastes but premium in value. In 1997, Patek launched the Aquanaut (the first reference being the 5060A measuring at a mere 35.6mm). This particular model was powered by Patek's 330 S C automatic, which ticked at 3.5Hz while offering 48 hours of power reserve, a Gyromax balance, and a 21k gold rotor. Hidden beneath the Aquanaut's closed steel caseback was the often lauded Geneva Seal. The Aquanaut quickly become a crossover hit and one of the most successful and in-demand models in the company's history.

Patek advert featuring a father and his son

Knowing Your Audience


One major distinction with the Aquanaut is the block pattern. Often referred to as "The Grenade" due to its similar aesthetic. At the time of the launch, the large Arabic numerals filled with lume were striking and stood out from other models in the collection. Another first for Patek Philippe was the addition of the tropical rubber strap. It took more than a year to develop and test and from the beginning, the strap pattern has matched the dial pattern, creating a sense of continuity between the two. It is believed that Patek made a big marketing push that the tropical strap was tested by the US Food and Drug Administration as hypoallergenic. This was due to the demand for hypoallergenic straps growing in the 90s, as awareness of allergies had become more common.

 

Available Now


Here at MVS Watches, we are delighted to stock the very embodiment of modern sporty-chic; the Patek Philippe Aquanaut in Khaki Green. This white gold "Jumbo" timepiece is powered by Patek's own Calibre 26‑330 S C self-winding movement, which can be admired through the sapphire crystal case back. Check out this exquisite piece below:



The Green Patek Aquanaut laying sideways on the brown Patek cloth

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